ABSTRACT EU membership conditionality has been conceptualized as a dialogue between the EU and power elites of countries that aspire to join the Union. Research that inquire into the association between support for EU membership and conditions that the EU imposes on countries that aspire to join the Union remains scarce. Relying on data from a simple random sample of cellphone random digit dialing collected in summer 2015 in Albania, we found that people's view of EU membership conditionality as helping country's democratization firmly predicts support for their country's EU membership. Such a relationship outweighs respondents’ concerns of EU conditions encroachment upon country's sovereignty as well as their prioritizing of economic development, even though they might expect economic benefits from country's EU membership. Our findings suggest people's concerns over country's democratization to be the primary force behind their support for EU membership.