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February 01 2005
Smart Alliance–How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Taylor
, J. Gary
, and Patricia J.
Scharlin
. 2004
. Smart Alliance–How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Ronnie D. Lipschutz
Ronnie D. Lipschutz
University of California, Santa Cruz
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Ronnie D. Lipschutz
University of California, Santa Cruz
Online ISSN: 1536-0091
Print ISSN: 1526-3800
© 2005 Massachusetts Institute of Technology
2005
Global Environmental Politics (2005) 5 (1): 141–143.
Citation
Ronnie D. Lipschutz; Smart Alliance–How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. Global Environmental Politics 2005; 5 (1): 141–143. doi: https://doi.org/10.1162/glep.2005.5.1.141
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