The “social buffering” phenomenon proposes that social support facilitates wellbeing by reducing stress in a number of different ways. While this phenomenon may benefit agents with social support from others, its potential effects on the wider social group are less clear. Using a biologically-inspired artificial life model, we have investigated how some of the hypothesised hormonal mechanisms that underpin the “social buffering” phenomenon affect the wellbeing and interactions of agents without social support across numerous social and physical contexts. We tested these effects in a small, rank-based society, with half of the agents endowed with numerous hormonal mechanisms associated with “social buffering”, and half without. Surprisingly, our results found that these “social buffering” mechanisms provided survival-related advantages to agents without social support across numerous conditions. We found that agents with socially-adaptive mechanisms themselves become a proxy for adaptation, and suggest that, in some (artificial) societies, “social buffering” may be a contagious phenomenon.

In social species, individuals who form social bonds have been found to live longer, healthier lives. One hypothesised reason for this effect is that social support, mediated by oxytocin, “buffers” responses to stress in a number of ways, and is considered an important process of adaptation that facilitates long-term wellbeing in changing, stressful conditions. Using an artificial life model, we have investigated the role of one hypothesised stress-reducing effect of social support on the survival and social interactions of agents in a small society. We have investigated this effect using different types of social bonds and bond partner combinations across environmentally-challenging conditions. Our results have found that stress reduction through social support benefits the survival of agents with social bonds, and that this effect often extends to the wider society. We have also found that this effect is significantly affected by environmental and social contexts. Our findings suggest that these “social buffering” effects may not be universal, but dependent upon the degree of environmental challenges, the quality of affective relationships and the wider social context.