Making Healthcare Affordable for All: A Proposed Model for Transferring Technology Innovations Case Discussion: Aurolab Open Access

V. Kasturi “Kash” Rangan is the Malcolm P.McNair Professor of Marketing at the Harvard Business School. Until recently the chairman of the Marketing Department (1998–2002), he is now the co-chairman of the school's Social Enterprise Initiative. He is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas.