The Fortune at the Bottom or the Middle of the Pyramid?

Anand Kumar Jaiswal

Anand Kumar Jaiswal is Visiting Assistant Professor of Marketing at the Indian Institute of Management in Ahmedabad, India (IIMA).

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Anand Kumar Jaiswal

Anand Kumar Jaiswal is Visiting Assistant Professor of Marketing at the Indian Institute of Management in Ahmedabad, India (IIMA).

Online Issn: 1558-2485

Print Issn: 1558-2477

2008

Innovations: Technology, Governance, Globalization (2008) 3 (1): 85–100.

https://doi.org/10.1162/itgg.2008.3.1.85