The Mobile Money Movement: Catalyst to Jump-Start Emerging Markets

Menekse Gencer is the founder of mPay Connect, a consulting service for clients seeking to launch mobile payments. Her consulting service advises banks, mobile network operators, governments, development agencies, and third parties on regulations, go-to-market strategy, product design, business cases, and business development. She is also a managing partner at Arc Spring Group, which advises clients in industries such as healthcare, agriculture, and clean technology on how to leverage mobile financial services to improve their efforts in developing markets. Her most recent publication on the intersections between mHealth and mobile financial services will be presented by the World Economic Forum at its 2011 annual meeting.