This book presents itself as a critical overview of the historical literature about the emergence of a consumer society in Europe and its colonial appendages during the period from 1650 to 1800. Since the groundbreaking work of McKendrick, who in 1982 identified a “consumer revolution” in this era—albeit one confined to Britain—this theme has attracted the attention of multiple historians in many countries who have both deepened our knowledge of the dynamic material world of this era and proposed explanations for its emergence and interpretations of its meaning.1 Kwass’ synthesis, which introduces readers to what is now a vast literature, seeks to identify the places where earlier interpreters have fallen short, proposing an agenda for a history of consumption that satisfies current requirements.
Kwass interweaves two approaches to his topic. He begins and ends by treating the consumer revolution as a product of political and economic forces. He claims...