Objects that promise rewards are prioritized for visual selection. The way this prioritization shapes sensory processing in visual cortex, however, is debated. It has been suggested that rewards motivate stronger attentional focusing, resulting in a modulation of sensory selection in early visual cortex. An open question is whether those reward-driven modulations would be independent of similar modulations indexing the selection of attended features that are not associated with reward. Here, we use magnetoencephalography in human observers to investigate whether the modulations indexing global color-based selection in visual cortex are separable for target- and (monetary) reward-defining colors. To assess the underlying global color-based activity modulation, we compare the event-related magnetic field response elicited by a color probe in the unattended hemifield drawn either in the target color, the reward color, both colors, or a neutral task-irrelevant color. To test whether target and reward relevance trigger separable modulations, we manipulate attention demands on target selection while keeping reward-defining experimental parameters constant. Replicating previous observations, we find that reward and target relevance produce almost indistinguishable gain modulations in ventral extratriate cortex contralateral to the unattended color probe. Importantly, increasing attention demands on target discrimination increases the response to the target-defining color, whereas the response to the rewarded color remains largely unchanged. These observations indicate that, although task relevance and reward influence the very same feature-selective area in extrastriate visual cortex, the associated modulations are largely independent.

Attention to task-relevant features leads to a biasing of sensory selection in extrastriate cortex. Features signaling reward seem to produce a similar bias, but how modulatory effects due to reward and attention relate to each other is largely unexplored. To address this issue, it is critical to separate top–down settings defining reward relevance from those defining attention. To this end, we used a visual search paradigm in which the target's definition (attention to color) was dissociated from reward relevance by delivering monetary reward on search frames where a certain task-irrelevant color was combined with the target-defining color to form the target object. We assessed the state of neural biasing for the attended and reward-relevant color by analyzing the neuromagnetic brain response to asynchronously presented irrelevant distractor probes drawn in the target-defining color, the reward-relevant color, and a completely irrelevant color as a reference. We observed that for the prospect of moderate rewards, the target-defining color but not the reward-relevant color produced a selective enhancement of the neuromagnetic response between 180 and 280 msec in ventral extrastriate visual cortex. Increasing reward prospect caused a delayed attenuation (220–250 msec) of the response to reward probes, which followed a prior (160–180 msec) response enhancement in dorsal ACC. Notably, shorter latency responses in dorsal ACC were associated with stronger attenuation in extrastriate visual cortex. Finally, an analysis of the brain response to the search frames revealed that the presence of the reward-relevant color in search distractors elicited an enhanced response that was abolished after increasing reward size. The present data together indicate that when top–down definitions of reward relevance and attention are separated, the behavioral significance of reward-associated features is still rapidly coded in higher-level cortex areas, thereby commanding effective top–down inhibitory control to counter a selection bias for those features in extrastriate visual cortex.

Humans are able to continuously monitor environmental situations and adjust their behavioral strategies to optimize performance. Here we investigate the behavioral and brain adjustments that occur when conflicting stimulus elements are, or are not, temporally predictable. ERPs were collected while manual response variants of the Stroop task were performed in which the SOAs between the relevant color and irrelevant word stimulus components were either randomly intermixed or held constant within each experimental run. Results indicated that the size of both the neural and behavioral effects of stimulus incongruency varied with the temporal arrangement of the stimulus components, such that the random-SOA arrangements produced the greatest incongruency effects at the earliest irrelevant first SOA (−200 msec) and the constant-SOA arrangements produced the greatest effects with simultaneous presentation. These differences in conflict processing were accompanied by rapid (∼150 msec) modulations of the sensory ERPs to the irrelevant distractor components when they occurred consistently first. These effects suggest that individuals are able to strategically allocate attention in time to mitigate the influence of a temporally predictable distractor. As these adjustments are instantiated by the participants without instruction, they reveal a form of rapid strategic learning for dealing with temporally predictable stimulus incongruency.

Humans are constantly confronted with environmental stimuli that conflict with task goals and can interfere with successful behavior. Prevailing theories propose the existence of cognitive control mechanisms that can suppress the processing of conflicting input and enhance that of the relevant input. However, the temporal cascade of brain processes invoked in response to conflicting stimuli remains poorly understood. By examining evoked electrical brain responses in a novel, hemifield-specific, visual-flanker task, we demonstrate that task-irrelevant conflicting stimulus input is quickly detected in higher level executive regions while simultaneously inducing rapid, recurrent modulation of sensory processing in the visual cortex. Importantly, however, both of these effects are larger for individuals with greater incongruency-related RT slowing. The combination of neural activation patterns and behavioral interference effects suggest that this initial sensory modulation induced by conflicting stimulus inputs reflects performance-degrading attentional distraction because of their incompatibility rather than any rapid task-enhancing cognitive control mechanisms. The present findings thus provide neural evidence for a model in which attentional distraction is the key initial trigger for the temporal cascade of processes by which the human brain responds to conflicting stimulus input in the environment.

Attention to one feature of an object can bias the processing of unattended features of that object. Here we demonstrate with ERPs in visual search that this object-based bias for an irrelevant feature also appears in an unattended object when it shares that feature with the target object. Specifically, we show that the ERP response elicited by a distractor object in one visual field is modulated as a function of whether a task-irrelevant color of that distractor is also present in the target object that is presented in the opposite visual field. Importantly, we find this modulation to arise with a delay of approximately 80 msec relative to the N2pc—a component of the ERP response that reflects the focusing of attention onto the target. In a second experiment, we demonstrate that this modulation reflects enhanced neural processing in the unattended object. These observations together facilitate the surprising conclusion that the object-based selection of irrelevant features is spatially global even after attention has selected the target object.

Faces expressing fear may attract attention in an automatic bottom–up fashion. Here we address this issue with magneto-encephalographic (MEG) recordings in subjects performing a demanding visual search combined with the presentation of irrelevant neutral or fearful faces. The impact of the faces' emotional expression on attentional selection was assessed by analyzing the N2pc component—a modulation of the event-related magnetic field response known to reflect attentional focusing in visual search. We observed that lateralized fearful faces elicited an N2pc approximately between 240 and 400 msec in ventral extrastriate cortex that was independent of the N2pc reflecting target selection in visual search. Despite their clear influence on neural processing, fearful faces did not significantly influence behavioral performance. To clarify this discrepancy, we further performed an MEG experiment in which the demands of the search task were reduced. Under those conditions, lateralized fearful faces elicited an N2pc response that was again independent of the N2pc response to the search target. Behavioral performance was, however, influenced in a significant manner, suggesting that for behavioral effects to appear, sufficient attentional resources need to be left unoccupied by the search task—a notion put forward by the perceptual load theory. Our observations are taken to indicate that irrelevant fearful faces influence attentional processing in extrastriate visual cortex in an automatic fashion and independent of other task-relevant attentional operations. However, this may not necessarily be echoed at the behavioral level as long as task-relevant selection operations exhaust attentional resources.