Although the performance of simple cognitive tasks can be enhanced if an incentive is provided, the mechanisms enabling such motivational control are not known. This study sought to uncover how mechanisms of attention and readiness are altered by reward-associated incentive stimuli. We measured EEG/ERP activity as human adults viewed a high- or low-incentive cue, experienced a short preparation interval, and then performed a simple visual search task to gain the predicted reward. Search performance was faster with high versus low incentives, and this was accompanied by distinct incentive-related EEG/ERP patterns at each phase of the task (incentive, preparation, and search). First, and most surprisingly, attention to high but not low incentive cues was actively suppressed, as indexed by a P D component in response to the incentive display. During the subsequent preparation interval, neural oscillations in the alpha frequency range were reduced after high-incentive cues, indicating heightened visual readiness. Finally, attentional orienting to the target in the search array was deployed with relatively little effort on high-incentive trials, as indexed by a reduced N2pc component. These results reveal the chain of events by which the brain's executive control mechanisms respond to incentives by altering the operation of multiple processing systems to produce optimal performance.

Links between attention and emotion were investigated by obtaining electrophysiological measures of attentional selectivity together with behavioral measures of affective evaluation. Participants were asked to rate faces that had just been presented as targets or distractors in a visual search task. Distractors were rated as less trustworthy than targets. To study the association between the efficiency of selective attention during visual search and subsequent emotional responses, the N2pc component was quantified as a function of evaluative judgments. Evaluation of distractor faces (but not target faces) covaried with selective attention. On trials where distractors were later judged negatively, the N2pc emerged earlier, demonstrating that attention was strongly biased toward target events, and distractors were effectively inhibited. When previous distractors were judged positively, the N2pc was delayed, indicating unfocused attention to the target and less distractor suppression. Variations in attentional selectivity across trials can predict subsequent emotional responses, strongly suggesting that attention is closely associated with subsequent affective evaluation.