Studies of cognition often use an “oddball” paradigm to study effects of stimulus novelty and significance on information processing. However, an oddball tends to be perceptually more novel than the standard, repeated stimulus as well as more relevant to the ongoing task, making it difficult to disentangle effects due to perceptual novelty and stimulus significance. In the current study, effects of perceptual novelty and significance on ERPs were assessed in a passive viewing context by presenting repeated and novel pictures (natural scenes) that either signaled significant information regarding the current context or not. A fronto-central N2 component was primarily affected by perceptual novelty, whereas a centro-parietal P3 component was modulated by both stimulus significance and novelty. The data support an interpretation that the N2 reflects perceptual fluency and is attenuated when a current stimulus matches an active memory representation and that the amplitude of the P3 reflects stimulus meaning and significance.

Visual attention can be voluntarily oriented to detect target stimuli in order to facilitate goal-directed behaviors. Other visual stimuli capture attention because of motivational significance. The aim of the present study was to investigate the relationship between directed and motivated attention using event-related potentials. Affectively engaging pictures were presented either as target stimuli or as nontargets in a categorization task. Results indicated that both task relevance and emotional significance modulated the late positive potential (LPP) over centro-parietal sensors. Effects of directed and motivated attention on the LPP were additive, with the largest centro-parietal positivity found for emotional pictures that were targets of directed attention, and the least for neutral pictures that were nontargets. Taken together, the data provide new information regarding the relationship between motivated and directed attention, and suggest that the LPP reflects the operation of attentional neural circuits that are utilized by both top-down and bottom-up processes.

A repetition paradigm was used to assess the nature of affective modulation of early and late components of the event-related potential (ERP) during picture viewing. High-density ERPs were measured while participants passively viewed affective or neutral pictures that were repeated up to 90 times each. Both ERP components were modulated by emotional arousal, with ERPs elicited when viewing pleasant and unpleasant pictures different than when viewing neutral pictures. On the other hand, repetition had different effects on these two components. The early occipitotemporal component (150–300 msec) primarily showed a decrease in amplitude within a block of repetitions that did not differ as a function of picture content. The late centroparietal component (300–600 msec) showed a decrease both between and within blocks of repetitions, with neutral pictures eliciting no late positive potential in the final block of the study. The data suggest that the early ERP primarily reflects obligatory perceptual processing that is facilitated by active short-term memory representations, whereas the late ERP reflects increased resource allocation due to the motivational relevance of affective cues.