The present fMRI study tested the assumption that a single pairing of a stimulus and a logically unrelated response is sufficient for binding the corresponding stimulus and response codes into an event representation (event file) that is automatically retrieved upon processing of at least one of its components. In particular, we investigated whether repeating a face or a house stimulus and/or a left or a right manual response induces the automatic retrieval of the response or stimulus that it previously accompanied. ROI analyses of fusiform face area, parahippocampal place area, and right and left motor cortex revealed that repeating one component of a previously encountered stimulus-response episode leads to the suppression of cortical areas processing the other components, suggesting that these components were indeed automatically retrieved and conflicted with ongoing processing. The particular pattern obtained is consistent with predictions from diffusion models of decision making, which suggest a crucial role of local competition in response selection.

Ideomotor theory claims that actions are cognitively represented and accessed via representations of the sensory effects they evoke. Previous studies provide support for this claim by showing that the presentation of action effects primes activation in corresponding motor structures. However, whether people actually use action-effect representations to control their motor behavior is not yet clear. In our fMRI study, we had participants prepare for manual or facial actions on a trial-by-trial basis, and hypothesized that preparation would be mediated by the cortical areas that code for the perceptual effects of these actions. Preparing for manual action induced higher activation of hand-related areas of motor cortex (demonstrating actual preparation) and of the extrastriate body area, which is known to mediate the perception of body parts. In contrast, preparing for facial action induced higher activation of face-related motor areas and of the fusiform face area, known to mediate face perception. These observations provide further support for the ideomotor theory and suggest that visual imagery might play a role in voluntary action control.