This paper examines contemporary developments in the creation and experience of immersive 3D art projects in the context of spatial and information design. It takes into consideration historic forebears, particularly the ancient Greek art of memory, contemporary theorists, and current new media artists who are pushing code and application design to new limits. The essay specifically addresses the role of the artist as “coder” and application engineer and anticipates concerns and possible technological developments in data visualization and virtual spaces. As new media artists write their own code, current boundaries between disciplines and sectors become blurred and new aesthetic judgments become pivotal. Additionally, current management and organizational structures are challenged to confront a world that increasingly visualizes and communicates in 3D.