One year after the 1967 Summer of Love and at a time of considerable political unrest throughout the United States and Europe, Cybernetic Serendipity—The Computer and the Arts opened at the Institute of Contemporary Art in London to much critical and popular acclaim. This paper outlines the conceptual framework of this seminal exhibition and looks at some of the accompanying press reception in order to address a key question: how media art deals with its own historicity and the underlying socioeconomic forces that render it possible. Presented 35 years ago and still paradigmatic for the ever-shifting boundaries between art, technology, commerce and entertainment, Cybernetic Serendipity epitomizes some of the complicated dynamics that delineate the gamut of media art today.

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