The advent of cinematic special effects and console gaming since the late 1990s suggests an increasing and sustained emphasis on combining elements from the arts and computer science. The author presents a 10-year synopsis of a degree program created in 2000 to build an undergraduate curriculum using this emphasis as a catalyst. The degree program has resulted in steady student enrollment over the past decade as well as a significantly higher female student participation compared with the university's other three computer science degree programs. The article presents an overview of the program, qualitative and quantitative assessments, lessons learned and recommendations for continued improvement.

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