This paper will examine what has been learned through three years of research by an interdisciplinary university laboratory investigating ethical design and media. The University of New Mexico’s Social Media Workgroup (SMW) is an environment in which faculty, undergraduate and graduate students, and outside experts work in interdisciplinary collaborative teams to design and develop a wide variety of media tools, assets and events including the large-scale projection work Particle Falls visualizing real-time air quality in San Jose, California, and a permanent public work at the University of Utah, E-Oculus.

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