This article explores the use of mobile eye tracking to provide insights on the dynamics of haptic (touch/sense) and visual experience. We created a digital cultural walking trail (TRACES), designing an app to explore user experiences of their environment, and as a way to reveal the multilayered interactions between places and technology. Using mobile eye tracker technology to trace a person’s place-based engagements, we show how the design of tablet-friendly apps can enrich experience by guiding viewers through an immersive and interactive environment with valuable information. We also highlight how this activity may negatively impact on experience by demanding attention away from real world engagement.

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