A gathering of papers presented at the Monday Night Seminar series of the McLuhan Institute (University of Toronto), this book is more than just an “extension” of McLuhan’s major publication, Understanding Media (1964), as the subtitle somewhat misleadingly suggests. It is indeed the very idea of medium as extension, one of McLuhan’s most central convictions, that is critically challenged in this collection, which aims at reading McLuhan in light of a feminist and critical agenda. To be more precise, the aim of this book is neither to simply criticize nor to critically update McLuhan but to show that in spite of the well-known limitations of his thinking (it is not by chance that the opening sentence of this publication reads: “Feminism is not the first thing that springs to mind when considering Marshall McLuhan” [p. 1]), this classic medium theory can still be a source of inspiration for feminist, critical,...

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