Noise-canceling technologies for smartphone cameras allow individuals to control and customize their self-images. These technologies that are used to automatically eliminate unwanted visual noise, such as excessive grain or lighting issues, skin imperfections, and teeth stains, are now widely used on smartphones to transform a noisy photograph into a “clean” and “ideal” image. In this paper, the author conducts a critical analysis of (1) the increasing popularity of these technologies through their application in smartphone cameras; (2) their active involvement in the construction of users’ ideal self-images; and (3) their contribution to increased instances of visual phobias, obsessions, anxieties, and irritation.

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