This paper discusses the incorporation of text within interactive installations as an expression of cultural anthropophagy. This “consumption” is carried out not by displacing the text (i.e. replacing it with images) but by transforming text into image, sound or action, or into a post-alphabetic object (i.e. depriving the text of its linguistic value). As shown in detailed examples, the de-semanticization of text turns words into ornament, while in other cases (where the linguistic value of the text is stressed within the interactive installation or can be “rescued” from it) the literary is still an important subject of attention.