ABSTRACT The advent of cinematic special effects and console gaming since the late 1990s suggests an increasing and sustained emphasis on combining elements from the arts and computer science. The author presents a 10-year synopsis of a degree program created in 2000 to build an undergraduate curriculum using this emphasis as a catalyst. The degree program has resulted in steady student enrollment over the past decade as well as a significantly higher female student participation compared with the university's other three computer science degree programs. The article presents an overview of the program, qualitative and quantitative assessments, lessons learned and recommendations for continued improvement.

Marrying traditional methods of computer programming with an artistic temperament allows the birth of a new phenomenon: the aesthetic program . The work of the author and his students builds on visual ap-proaches in programming as well as in software modeling, leading toward a gradual evolution from program to model. The need for the aes-thetic model is increased with the importance of personalized, individually tailored media, as found with web-based style sheets and the economic movement termed “mass customization.” The author and his students have formulated the rube Project methodology around the use of 3D web-based virtual-world model construction. Initial results suggest that these models are artistic, while containing symbolism and concise metaphoric mapping sufficient to be executable on a computer.