This paper examines the work of Brazilian artist FlÁvio de Carvalho (1899-1973) from the perspective of contemporary media art, highlighting his practical and theoretical legacy. Initially associated with the Anthropophagy art movement, Carvalho used mass media creatively and incorporated insights from psychology, sociology and anthropology into his art. He realized events that went beyond “performance art,” including a pioneering presentation on television in 1957. This article offers a brief overview of Carvalho's trajectory.