This article explores hybrid curatorial practices that have developed around digital “socio-techno-cultural” practices such as machinima. Machinima is a creative cultural movement that has evolved considerably since its emergence in 1996. The article highlights interrelated themes of curatorial practice: coevolving sense-making and social consumption; creative cognition and exploratory visualization; technologies as cultural intermediaries; social products, materialized expression and collective memory; capturing contexts through cocuration; and sustainability and stability of cultural capital. The article concludes that curation is a process of continually evolving interpretation of the artifact, representing shifts in the technology landscape, network of community members and audience interactions.