Abstract
This article explores two central dimensions of negotiation behavior: empathy and assertiveness. Empathy refers to the process by which negotiators demonstrate an understanding of their counterpart. Assertiveness refers to the process by which a negotiator articulates and advocates her interests. Although many people experience empathy to be incompatible with assertion and vice‐versa, the authors suggest that the most effective negotiators develop expertise along both dimensions.
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© 1996 Plenum Publishing Corporation
1996
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