In recent years, the normative approach to teaching negotiation (i.e., using a combination of lectures, case discussions, and simulation exercises) has been under scrutiny. Calls for change stem from the need to increase the “real‐world” applicability of our courses. The author presents service‐learning as a potential pedagogical solution. In doing so, she addresses the fit between service‐learning and recent calls for change in teaching negotiation; discusses issues related to student learning, course design, and faculty member involvement; and provides sample reflections from past service‐learning negotiation students.