When the “meme” was introduced in 1976, it was as a metaphor intended to illuminate an evolutionary argument. By the late-1980s, however, we see from its use in major US newspapers that this original meaning had become obscured. The meme became a virus of the mind. (In the UK, this occurred slightly later.) It is also now clear that this becoming involved complex sustained interactions between scholars, journalists, and the letter-writing public. We must therefore read the “meme” through lenses provided by its popularization. The results are in turn suggestive of the processes of meaning-construction in scholarly communication more generally.

This essay takes—as its point of departure—Cavicchi's (2006) argument that knowledge develops through experimentation, both in science and in educational settings. In attempting to support and extend her conclusions, which are drawn in part from the replication of some early tasks in the history of developmental psychology, the late realist-constructivist theory of Jean Piaget is presented and summarized. This is then turned back on the subjects of Cavicchi's larger enquiry (education and science) to offer a firmer foundation for future debate. Several of Piaget's “forgotten works” are discussed; their theoretical contributions synthesized to form a single interdisciplinary, crosspollinating narrative describing how it is that both children and scientists grow into the world. (In addition, translated excerpts from two related historical documents have been provided in an appendix, while detailed footnotes add further context and integrate the discussion with current advances in related fields.)