Despite ongoing research over the last 15 years, the presence construct remains somewhat limited in its ability to be applied beyond the sensory domain. In order to increase its usefulness for applied challenges (e.g., using presence theory to enhance simulators' effectiveness), a discussion about a new conceptualization of presence is introduced. This novel perspective on presence is rooted in the notion of “experiential design,” an approach businesses use to create strategically compelling and memorable experiences. The paper begins with a brief review of presence and then a description of the concepts of experimental design. Following this, a theoretical model of presence, based upon experimental design, is offered. Using this model, an exploration on the mitigation of breaks in presence is offered (a break in presence occurs when presence fails to be maintained). These ideas are presented in order to improve the likelihood of presence emerging for simulation participants and to enhance interdisciplinary researchers' shared conceptualizations of presence.

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