The performance of current graphics engines makes it possible to incorporate subliminal cues within virtual environments (VEs), providing an additional way of communication, fully integrated with the exploration of a virtual scene. In order to advance the application of subliminal information in this area, it is necessary to explore in the psychological literature how techniques previously reported as rendering information subliminal can be successfully implemented in VEs. Previous literature has also described the effects of subliminal cues as quantitatively modest, which raises the issue of their inclusion in practical tasks. We used a 3D rendering engine (Unity3D) to implement a masking paradigm within the context of a realistic scene and a familiar (kitchen) environment. We report significant effects of subliminal cueing on the selection of objects in a virtual scene, demonstrating the feasibility of subliminal cueing in VEs. Furthermore, we show that multiple iterations of masked objects within a trial, as well as the speeding of selection choices, can substantially reinforce the impact of subliminal cues. This is consistent with previous findings suggesting that the effect of subliminal stimuli fades rapidly. We conclude by proposing, as part of further work, possible mechanisms for the inclusion of subliminal cueing in intelligent interfaces to maximize their effects.

Subliminal stimuli can affect perception, decision-making, and action without being accessible to conscious awareness. Most evidence supporting this notion has been obtained in highly controlled laboratory conditions. Hence, its generalization to more realistic and ecologically valid contexts is unclear. Here, we investigate the impact of subliminal cues in an immersive navigation task using the so-called eXperience Induction Machine (XIM), a human accessible mixed-reality system. Subjects were asked to navigate through a maze at high speed. At irregular intervals, one group of subjects was exposed to subliminal aversive stimuli using the masking paradigm. We hypothesized that these stimuli would bias decision-making. Indeed, our results confirm this hypothesis and indicate that a subliminal channel of interaction exists between the user and the XIM. These results are relevant in our understanding of the bandwidth of communication that can be established between humans and their physical and social environment, thus opening up to new and powerful methods to interface humans and artefacts.