Should Mothers Work? How Perceptions of the Social Norm Affect Individual Attitudes Toward Work in the U.S.

We study how peer beliefs shape individual attitudes toward maternal labor supply using hypothetical scenarios that elicit recommendations on the labor supply choices of a mother with a young child and an information treatment embedded within geographically representative surveys of the US population. Across scenarios, we find that individuals are systematically misinformed about the extent of gender conservativeness of the people around them. Exposure to information on peer beliefs leads to a shift in recommendations, driven largely by information-based belief updating. The information treatment also increases (intended and actual) donations to a non-profit organization advocating for women in the workplace.