1-20 of 33
Marketing
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
×Close Modal
Sort by
Book Chapter

Preface

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0001
EISBN: 9780262331500
PDF
Book Chapter

John D. C. Little

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0002
EISBN: 9780262331500
PDF
Book Chapter

Optimal Internet Media Selection

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0004
EISBN: 9780262331500
PDF
Book Chapter

Strategic Marketing Metrics to Guide Pathways to Growth

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0005
EISBN: 9780262331500
PDF
Book Chapter

Moving from Customer Lifetime Value to Customer Equity

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0006
EISBN: 9780262331500
PDF
Book Chapter

Deriving Customer Lifetime Value from RFM Measures

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0007
EISBN: 9780262331500
PDF
Book Chapter

Building and Using a Micromarketing Platform

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0008
EISBN: 9780262331500
PDF
Book Chapter

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0009
EISBN: 9780262331500
PDF
Book Chapter

Morphing Banner Advertising

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0010
EISBN: 9780262331500
PDF
Book Chapter

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0012
EISBN: 9780262331500
PDF
Book Chapter

Decision Process Evolution in Customer Channel Choice

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0013
EISBN: 9780262331500
PDF
Book Chapter

The Value of Social Dynamics in Online Product Ratings Forums

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0014
EISBN: 9780262331500
PDF
Book Chapter

Uninformative Advertising as an Invitation to Search

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0015
EISBN: 9780262331500
PDF
Book Chapter

Alleviating the Constant Stochastic Variance Assumption in Decision Research

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0016
EISBN: 9780262331500
PDF
Book Chapter

Generalized Little’s Law and an Asset Picking System to Model an Investment Portfolio

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0018
EISBN: 9780262331500
PDF
Book Chapter

Closing Statement

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0019
EISBN: 9780262331500
PDF
Book Chapter

Contributors

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0020
EISBN: 9780262331500
PDF
Book Chapter

Index

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0021
EISBN: 9780262331500
PDF
Book
Book Cover Image

From Little's Law to Marketing Science: Essays in Honor of John D.C. Little

Edited by John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.001.0001
EISBN: 9780262331500
Book Chapter

Introduction: The Information Industry

By Miklos Sarvary
Publisher: The MIT Press
Published: 16 December 2011
DOI: 10.7551/mitpress/8238.003.0001
EISBN: 9780262301176
PDF