| Company . | Date of apology . | Political error . |
|---|---|---|
| Audi AG | 3/15/2017 | Used map of China without Taiwan and parts of Tibet and Xinjiang in a presentation in Germany. |
| MUJI | 10/2017 | Map in catalog did not include the Senkaku Islands. |
| Delta Air Lines | 1/12/2018 | Listed Taiwan and Tibet as countries on website. |
| Zara | 1/12/2018 | Listed Taiwan as country on website. |
| Marriott International | 1/12/2018 | Listed Tibet, Hong Kong, and Taiwan as countries on customer survey. |
| Medtronic | 1/15/2018 | Listed Taiwan as country on website. |
| Mercedes-Benz | 2/6/2018 | Quoted Dalai Lama on Instagram. |
| The Gap Inc. | 5/14/2018 | T-shirt with map of China did not include Taiwan. |
| American Airlines Group Inc. | 6/25/2018 | Listed Taiwan as country and Taipei as its capital on website. |
| United Airlines Inc. | 6/25/2018 | Listed Taiwan as country on website. |
| McDonald's Corporation | 1/19/2019 | TV ad in Taiwan showed student ID with Taiwan as a country. |
| UBS Group | 6/13/2019 | Economist Paul Donovan referred to a “Chinese pig” during audio briefing. |
| Versace Group | 8/10/2019 | T-shirt with “Hong Kong” did not list “China” after it. |
| Givenchy | 8/12/2019 | T-shirt did not list “China” after “Hong Kong” and “Taipei.” |
| ASICS Corporation | 8/12/2019 | Listed Hong Kong and Taiwan as countries on website. |
| Coach | 8/12/2019 | Listed Hong Kong and Taiwan as separate regions from China on website. T-shirt with “Hong Kong” without country following it, and “Taiwan” listed after “Taipei.” |
| Calvin Klein | 8/13/2019 | Listed Hong Kong and Taiwan as separate countries or regions on website. |
| Valentino | 8/13/2019 | Listed Hong Kong and Taiwan as separate regions on website. |
| Swarovski Group | 8/13/2019 | Listed Hong Kong as country on website. |
| National Basketball Association | 10/6/2019 | Houston Rockets General Manager Daryl Morey tweeted support for protesters in Hong Kong. |
| Tiffany & Co. | 10/7/2019 | Ad with model Sun Feifei covering one eye (Hong Kong protest reference). |
| Apple | 10/9/2019 | Hosted app HKMap.live used by protesters in Hong Kong to track police. |
| Dior | 10/17/2019 | Delivered presentation in China with map without Taiwan. |
| Burger King Corporation | 3/20/2020 | Burger King Taiwan referred to “the Wuhan pneumonia” on social media. |
| Nature | 4/9/2020 | British scientific journal Nature associated origin of COVID-19 virus with Wuhan and China. |
| HSBC Group | 6/4/2020 | CEO did not immediately sign petition organized by Chinese Communist Party's United Front Work Department supporting new National Security Law for Hong Kong. |
| adidas, Burberry, H&M, Lacoste, Nike, etc. | 2021 | Members of Coalition to End Forced Labour in the Uyghur Region boycotting cotton from Xinjiang. |
| Dior | 11/24/2021 | Portrayal of Chinese faces in photo. |
| Intel Corporation | 12/23/2021 | Instructed suppliers not to procure from Xinjiang. |
| Company . | Date of apology . | Political error . |
|---|---|---|
| Audi AG | 3/15/2017 | Used map of China without Taiwan and parts of Tibet and Xinjiang in a presentation in Germany. |
| MUJI | 10/2017 | Map in catalog did not include the Senkaku Islands. |
| Delta Air Lines | 1/12/2018 | Listed Taiwan and Tibet as countries on website. |
| Zara | 1/12/2018 | Listed Taiwan as country on website. |
| Marriott International | 1/12/2018 | Listed Tibet, Hong Kong, and Taiwan as countries on customer survey. |
| Medtronic | 1/15/2018 | Listed Taiwan as country on website. |
| Mercedes-Benz | 2/6/2018 | Quoted Dalai Lama on Instagram. |
| The Gap Inc. | 5/14/2018 | T-shirt with map of China did not include Taiwan. |
| American Airlines Group Inc. | 6/25/2018 | Listed Taiwan as country and Taipei as its capital on website. |
| United Airlines Inc. | 6/25/2018 | Listed Taiwan as country on website. |
| McDonald's Corporation | 1/19/2019 | TV ad in Taiwan showed student ID with Taiwan as a country. |
| UBS Group | 6/13/2019 | Economist Paul Donovan referred to a “Chinese pig” during audio briefing. |
| Versace Group | 8/10/2019 | T-shirt with “Hong Kong” did not list “China” after it. |
| Givenchy | 8/12/2019 | T-shirt did not list “China” after “Hong Kong” and “Taipei.” |
| ASICS Corporation | 8/12/2019 | Listed Hong Kong and Taiwan as countries on website. |
| Coach | 8/12/2019 | Listed Hong Kong and Taiwan as separate regions from China on website. T-shirt with “Hong Kong” without country following it, and “Taiwan” listed after “Taipei.” |
| Calvin Klein | 8/13/2019 | Listed Hong Kong and Taiwan as separate countries or regions on website. |
| Valentino | 8/13/2019 | Listed Hong Kong and Taiwan as separate regions on website. |
| Swarovski Group | 8/13/2019 | Listed Hong Kong as country on website. |
| National Basketball Association | 10/6/2019 | Houston Rockets General Manager Daryl Morey tweeted support for protesters in Hong Kong. |
| Tiffany & Co. | 10/7/2019 | Ad with model Sun Feifei covering one eye (Hong Kong protest reference). |
| Apple | 10/9/2019 | Hosted app HKMap.live used by protesters in Hong Kong to track police. |
| Dior | 10/17/2019 | Delivered presentation in China with map without Taiwan. |
| Burger King Corporation | 3/20/2020 | Burger King Taiwan referred to “the Wuhan pneumonia” on social media. |
| Nature | 4/9/2020 | British scientific journal Nature associated origin of COVID-19 virus with Wuhan and China. |
| HSBC Group | 6/4/2020 | CEO did not immediately sign petition organized by Chinese Communist Party's United Front Work Department supporting new National Security Law for Hong Kong. |
| adidas, Burberry, H&M, Lacoste, Nike, etc. | 2021 | Members of Coalition to End Forced Labour in the Uyghur Region boycotting cotton from Xinjiang. |
| Dior | 11/24/2021 | Portrayal of Chinese faces in photo. |
| Intel Corporation | 12/23/2021 | Instructed suppliers not to procure from Xinjiang. |
Sources: Tara Francis Chen, “US Airlines Just Gave Into China's ‘Orwellian’ Demands over Taiwan—Here's Every Company That's Done the Same,” Business Insider, July 25, 2018, https://www.businessinsider.in/slideshows/miscellaneous/us-airlines-just-gave-into-chinas-orwellian-demands-over-taiwan-heres-every-company-thats-done-the-same/slidelist/65129831.cms; David Dawkins, “UBS Economist Forced to Apologize after ‘Chinese Pig’ Comments Trigger Outrage,” Forbes, June 13, 2019, https://www.forbes.com/sites/daviddawkins/2019/06/13/ubs-economist-forced-to-apologize-after-chinese-pig-comments-trigger-outrage/?sh54e3aab6d3979; Emily Jiang, “Burger King Faces Boycott in China after Calling Coronavirus the ‘Wuhan Pneumonia’ on Facebook,” Daily Mail, March 30, 2019, https://www.dailymail.co.uk/news/article-8167899/Burger-King-China-apologises-Taiwan-operator-called-coronavirus-Wuhan-pneumonia.html; Mairead McArdle, “Leading Scientific Journal Nature Apologizes for ‘Associating’ Coronavirus with China,” National Review, April 9, 2020; Lucas Niewenhuis, “All the International Brands That Have Apologized to China”; Sheridan Prasso, “Mao's ‘Magic Weapon’ Casts a Dark Spell on Hong Kong”; Demetri Sevastopulo and Andrew Edgecliffe-Johnson, “Western Brands Caught between U.S. and China over Human Rights,” Financial Times, April 2, 2021, https://www.ft.com/content/a0be4094-2aba-4275-a3ca-ec5e58cc5032; CK Tan, “Intel Apologizes after Xinjiang Policy Sparks China Backlash,” Nikkei Asia, December 23, 2021, https://asia.nikkei.com/Business/Companies/Intel-apologizes-after-Xinjiang-policy-sparks-China-backlash; Phoebe Zhang, “Dior and Artist Chen Man Apologise for ‘Immature and Ignorant’ Photograph That Infuriated the Chinese Internet,” South China Morning Post, November 24, 2021, https://www.scmp.com/news/people-culture/china-personalities/article/3157180/dior-and-artist-chen-man-apologise-immature.